Most people do not like to be just one among the rest. There is often this need to be unique, to stand out from the crowd. It is not really an urge to please others, but rather a manifestation of self-worth or image. This same need is reflected in one's material possessions€"homes, clothes, cars, etc. Some wish to have a home different from the rest of the neighborhood, to wear clothes unlike other people on the streets, or to drive cars distinct from others on the road. And some people will spare no expense to achieve this goal. The effect of this desire to be different may not be the same on everybody, but the end result always creates an impact€"whether positive or negative depends on one's appreciation.